Zoe Roth Of The ‘Disaster Girl’ Meme Slated To Release One-Of-One NFT This Weekend As Internet Culture Crypto-Collectibles Grow In Number

April 14th, 2021 - 1:18 PM EDT by Zach Sweat

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The original Disaster Girl meme with NFT icons overlaid on her eyes.

Another week, another new meme NFT joining the fray. Last week, Maggie Goldenberger announced her Ermahgerd crypto-collectible, and this week, Zoe Roth from the iconic Disaster Girl meme is getting in on the crypto art craze with an NFT of her own.

Ever since the historic sale of Nyan Cat’s NFT in late February, meme icons have been getting in on the crypto art world in growing number, with dozens of classic formats from yesteryear being auctioned off over the last two months.

We caught up with Roth, who spoke to us at the end of last year for a special interview, to learn more about her upcoming NFT auction and why she decided to get into the increasingly crowded crypto art space.


“A few people have reached out to me and offered to help navigate the NFT process,” Roth told us. “At first, I had no idea what NFTs were and I had a good friend explain to me how it all worked. My dad, the photographer of the meme, and I decided this would be a cool way to take some ownership of the meme, which has sort of been property of the internet since it made its debut.”

All the way back in early 2005, Roth’s father was the original photographer behind the image that went on to become the well-known Disaster Girl meme format by 2008. About the image, Roth told us during our interview that it was snapped while viewing a house fire in her neighborhood when she was just a kid. For years after, and even occasionally to this day, Disaster Girl became a phenomenon as it was photoshopped into a wide array of memes all over the internet.


Another “one-of-one,” meaning it’ll be the only Disaster Girl NFT in existence from both the original photographer and meme star, the auction goes live this Friday, April 16th, at 6 p.m. EST and will run on Foundation for 24 hours. Roth said she’s staying open-minded with her expectations and isn’t anticipating anything crazy, but is merely happy to see memes accepted as art.

“I think it's cool that memes are starting to be accepted as art! I’ve been happy to be a meme for all these years, but it is exciting that we can release the NFT and find the one fan out of the hundreds of thousands (millions?) of people who recognize and love the meme who will have the honor of adding it to their collection.”


Roth also told us that this will be the only NFT she’s planning to release from Disaster Girl, so check out the auction on Foundation if you’re interested in getting your hands on another classic piece of internet history.



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