Burger King Under Fire After Tweeting 'Women Belong In The Kitchen'

March 9th update: following the online criticism, Burger King deleted the original tweet.

Fast food restaurant chain Burger King has found itself in hot water on social media after its official UK account tweeted "women belong in the kitchen" early Monday morning.

On International Women's Day, Burger King UK's official Twitter account made a series of tweets about promoting gender equality among its employees and announcing a scholarship program for female chefs. The first tweet, however, simply said "women belong in the kitchen," a statement associated with misogynistic views.

While additional context revealed that Burger King had no taste for misogyny, Burger King's poor use of baiting was met by users slamming the fast-food restaurant for sending the wrong message and possibly doing more harm than good.

somebody working at Burger King really looked at this and thought it was a good idea

— chop (@chopggs) March 8, 2021

pic.twitter.com/QmJiwOGgZZ

— KFC Gaming (@kfcgaming) March 8, 2021

Burger King woke up and chose misogyny.. https://t.co/cCzlCmCZ9E

— Captain Puffy (@sleepypuffy) March 8, 2021

what dumbass thought this was the tweet to make https://t.co/bX2VtJAT6h

— fruit (@froubery) March 8, 2021

Burger King later responded to calls that the tweet should be deleted, writing that it stands by its post as it "draws attention to a huge lack of female representation in [restaraunt] industry."

Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry, we thought you’d be on board with this as well? We've launched a scholarship to help give more of our female employees the chance to pursue a culinary career.

— Burger King (@BurgerKingUK) March 8, 2021

At the time of writing this article, Burger King's first tweet received over 155,000 retweets and quote tweets, while the follow-up tweet providing context received a mere fraction of that with 8,300 shares.