The last two weeks have been dominated by the story of the GameStop short squeeze, so we look into some data behind it all to see just how significant the event has been, as well as how people feel about it.

From Nobody: tweets to snowclone formats such as X Stays On During Sex, there is a group of memes that are too lackluster to be considered "proper" formats – but they serve an important purpose in the meme meta.

It's no secret that memes stem from a reaction to the world around us, but we take a deeper look into how these events impact the internet's perception of them in our latest study.

TikTok has had quite a year in 2020, accumulating over 800 million users while being embroiled in legal battles. We polled users around the web to see how it compares to other sites in our latest KYM Insights study.

The Pumpkin King of Halloween and Christmas still has some life in it.

Hot off the launch of next-gen consoles, gaming memes are at an all-time high, so we take a look at how people react to them and what those opinions can show us about the similarities and differences they share.

A bounty hunter and a baby are about all Star Wars fans can agree on these days. What is it about Disney's hit series that clicks with hardcore fans?

Rumors of a new version of David Ayer's 2016 supervillain fiasco 'Suicide Squad' continue to float around the internet. But who actually wants this thing?

It's Halloween, and for fans of the 1993 cult classic Hocus Pocus, that means it's time to light the candle.

With the book closed on the two It movies, fans in the LGBTQ+ community are no longer clowning around with Pennywise. Now, it's the Losers Club.